Organic SEO Marketing Defined

Without SEO you wouldn’t be able to locate any of the millions of pages online. Search Engine Optimization (SEO) is the process that must be used to direct traffic to a website; it is really what fuels the Internet. SEO connects everyone who is looking for anything with the pages that they need to see. Getting directions to a place you don’t know exists, is impossible. Your traffic is produced from “natural” or “organic” search results of all relevant items and information sitting somewhere in cyberspace. Search engine optimization for organic search has nothing to do with paid organic search inclusions.

These listings such as Google AdWords ‘Sponsored Links’ fall under the technique known as, Search Engine Marketing (SEM) which is derived from paid advertising found on all the major search engines results pages. Organic SEO Marketing is done solely without paid search inclusion and is more effective in landing higher converting traffic. This is not to say that there is no value in Google AdWords, it is just completely different.

The primary goal of expertly implemented SEO is to create high visibility and easy access to a website by achieving a consistent placement on the first page of the major search engines. Over 92% of website traffic comes from organic links from the first page of the Google, Yahoo, and Bing. Now imagine the potential traffic that your website will gain.